I always go in person dressed as a male, which is how I always dress, to Soma. I have shopped there since 2015 and they have always treated me just like any other customer who needs to wear a bra. I get fit and try on what I buy every visit. The sales associates and especially the manager are very nice and supportive of my needs. I had not been there for about a year and the manager recognized me when I walked in the other day and knew exactly what she last sold me without even looking at my file. Sure, I am not your normal customer, which is probably why she remembered.
She recommended the Bodify demi cup for me few weeks ago, which fit me, supported me, and was the most comfortable bra ever. I am a solid 38B. When I walked in two weeks later (last week) to buy another one, she came up to me and asked how it fit and if it was comfortable. Such great customer awareness.
I cannot see myself shopping anywhere else going forward.