Massaging 3X/Day - is that it??

[PeterBateman]

Does anyone massage the area MORE than 3 times per day?  My PS said to rub in arnica gel 3 times a day, for 5 minutes EACH side.  But if I'm sitting around on my a$$ watching Arthur with my kid, can I rub what I think is scar tissue more, or would I be doing more harm than good???  I failed to specify this with my PS yesterday...