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http://www.dailymail.co.uk/health/article-1217854/Jack-Nicholson-Tony-Blair-Jonathan-Ross--I-got-rid-MOOB-job.htmlExtract from article:
For Jon, surgery was out of the question as he hated the idea of going through any pain. Yet thanks to a new non-invasive procedure, he is now rid of his moobs as well as two inches from his chest.
He tried out a new treatment when Laser Lipo, the Kent cosmetic clinic where he is a director, began marketing the Strawberry, a device that promises to tone the chest and 'banish' moobs in just 40 minutes.
The Strawberry consists of a large Velcro belt lined with laseremitting diodes that can be strapped around almost any part of the body.
It may sound like hokum, but the type of laser used - known as a cold red laser - was initially approved by the US Food and Drug Administration, the medical product regulatory agency, for use in physiotherapy to alleviate swelling. But there was an unexpected side effect. Practitioners noticed that fat was lost from those areas treated.
Today the lasers are approved for cosmetic use by the UK's Medicines and Healthcare products Regulatory Agency (MHRA), and are commonly used by surgeons in combination with liposuction to improve the results.
'When we first received the device last month, the therapists were keen to try it out and asked me if there was any body part I wanted toning,' says Jon.
'At first I was embarrassed - although I am involved in the beauty business I don't even use a moisturiser - but I finally admitted my chest was one area that needed work.'
Lasers have been used for inch loss for about five years, but the Strawberry's Essex-based manufacturer, Omega, claims it is the most advanced and effective treatment of its kind. It works on the fat beneath the skin.
Fat is also found around the internal organs or in the bone marrow, but it is the superficial layer that gives the appearance of being overweight. The tissue is made up of adipocytes - cells that can convert energy obtained from the diet, storing it as liquid fat, then metabolise it back into energy when needed.
An average adult has 30billion fat cells, weighing more than two stone. But when an adult gains excess weight, fat cells increase in size about fourfold before dividing and increasing the absolute number present.
Clinic director Sharon Cobley, who has been using cold red lasers to aid slimming since they were introduced three years ago, says she has treated more than 500 men for chest and stomach reduction.
She explains: 'The laser penetrates the skin, and enters the fat cells causing them to release their contents, which are then processed and excreted via the lymphatic system and the liver.'
After the treatment, which lasts no more than 20 minutes, clients are encouraged to undertake up to an hour of moderate cardiovascular exercise.
'For the male chest area we get them doing press-ups for as long as they can, then it's on to the treadmill,' says Cobley.
'We can also treat eye bags, the stomach, muffin tops, thighs, even jowls.
'If a client has a pre-existing health condition such as diabetes, which can affect their circulation and ability to heal, or liver problems, we tell them to speak to their doctor before having treatment.'
But why is there no loose skin after treatment?
'The reduction is gradual and no tissue is removed - the lasers just shrink what is there,' says Cobley.
'The effect is instant, and most clients can expect to lose more than 5in around the chest, depending on the severity of their problem.'
A course of four treatments is recommended and costs about £500 - chest liposuction costs upwards of £2,000. Laser Lipo supplies about 60 clinics in the UK. Jon underwent one treatment a week for a month and is thrilled with the results.
'I lay on the treatment table with my top off, while the belt was strapped round my chest. It gradually warmed up but felt quite pleasant, like a hot-water bottle. My chest was 44in to start with; now it is 42in.'
But Dalia Nield, who treats about 30 gynaecomastia patients every year, is sceptical this treatment will help all sufferers.
'Lasers alone have good results when the breast is made up of only fat,' she says. 'But if there is hard tissue and you just remove the fat, the patient can still be left with breast-like protrusions. In these cases, surgery will still be needed.'
David Ross, head of plastic surgery at Guy's, St Thomas' and King's College Hospital in London, agrees. 'Gynaecomastia is hard to treat even with conventional liposuction. I'd welcome an effective non-invasive treatment but this technology is still a work in progress and we need to see more evidence that it works before recommending it to patients.'
But for Jon, the results have been a revelation. 'I didn't tell my wife - and she didn't notice at first. But Harriet did. My shirts used to strain around the chest, but now they're pretty roomy. I have even bought some T-shirts.
'My male friends are all impressed. A couple have lost weight since taking up cycling but the chest area seems to be the last thing to tone up, so I can imagine they'll be keen on having the treatment.
'Seeing how much better I look has inspired me to start going to the gym again, too. Don't get me wrong, I never sat at home crying about my moobs - life's too short. But it is great to feel good about myself again.'
www.strawberrylaser.com
Topic: NEW Cold Laser Procedure (Non Invasive). (Read 8263 times)
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