I have found Soma to be welcoming and customer-service oriented. They always come into the fitting room to check how a bra is working and make any adjustments. They bring bras to try and make such suggestions as what to look for, including support, uplift, shaping, modesty, as in nipple coverage, back smoothing, side boob, what goes best with certain breast types, what to wear with what tops, what they like and why, and what bra they have on right then.
They have been very professional, appropriate, and respectful, but also matter-of fact, as they have made statements about my breasts as being wider set and bottom heavy, my breast tissue as more fatty than glandular, my areolae as being a bit bigger than a half dollar, and my nipples as being a little puffy and easily saluted, and what types of bras would work best for me as a result.
One sales associate told me her husband also had breasts. She showed me panties and shapewear that she said go well with the bra I picked out. I said another time, and she said when I do, I will never want men's underwear again because these are so much softer, fit my shape better, and will look better under my clothing. She said no offense a bra and men's boxers or briefs is a silly looking combination.
They also have taught me about the proper care of my bras. Never in a dryer or washing machine with an agitator. Front load wash is OK, but hand wash preferable. Always air dry. The sales associate with the husband who had breasts joked hand wash your bras and hang to dry on the bathtub shower curtain rod next to your pantyhose. She gave me tips for how to avoid runs in pantyhose.
They have said that at my size, DD/DDD, I should not go out braless, preferably underwire, molded cup, which it seems I prefer to other styles. And for lounging and sleeping, they have suggested I need soft support for both comfort and modesty, such as a cami or sleep shirt with a built-in shelf bra, which I have now found are just what I like at home.
They have told me about what types of bras to include as I build my bra collection and gave me and also kept a card of the bra types and sizes I have bought and have suggestions of what they want me to try when I come in next time.
They have even pointed out Soma has tops and leggings and such which should fit me better than men's, but I have not tried. Yet.
They have my cell phone number on file and have called or texted me when there are sales of items they think I would like and would work for me.
They say I need a fitting every 6 months at least, as the shape and size of our breasts change over time. One asked if I was still developing, because it should then be more frequent than 6 months. I replied I seemed to have plateaued at DD and she reminded me I have a DDD or two, also, and gave me a card like at the dentist office for when I should get my next bra fitting and said they will also remind me, like the dentist does.
It seems as if the sales associates who have helped me have communicated with the others because associates whom I have never had before will tend to refer to what a prior associate had said.
They have suggested I come in when the boutique first opens or an hour before closing because they will have more time for me then. And they seem to enjoy their time helping me, even saying I can stay after closing because they are there for an hour after the store closes and it does not take them all that time to get things wrapped up, so happy to help me, too.
In short, they make me feel more than accepted, but instead special, and they seem to be more than open-minded, but even urging me to embrace my shape.